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Tools for Schools Presentation Evaluation Results
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Mark C. Perna
Founder/Author
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ENERGIZE YOUR TEAM AND INCREASE RESULTS!
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The Power of Developing a Marketing-Driven Organization
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Presentation Title: Marketing, We Don't Need No Stinking Marketing… Or Do We?
Audience: Administrators and Teachers
Mark C. Perna, founder of Tools for Schools and author, will share the secrets to increasing enrollment, reaching the right audience, and developing a winning marketing organization! These decisive and timely enrollment strategies are critical in today's highly competitive marketplace. Discover how to maximize enrollment, make the most of your existing resources, and proactively shape community opinion and awareness. Learn about the power of the "Enrollment Funnel" in recruiting new students and retaining your current students, the keys to developing a marketing and enrollment driven organization, and the critical steps to achieving significantly more with your current financial resources.
Presentation Topics Include:
- THE IMPORTANCE OF MARKETING AS A TEAM
- CREATING A BRAND PLAN
- THE ENROLLMENT FUNNEL
- DOING RIGHT THINGS RIGHT
- BEING ENROLLMENT RICH
- HOW TO WALK-THE-WALK AND TALK-THE-TALK
- CREATING A BOLD, RECOGNIZABLE, AND MEMORABLE IMAGE
- HOW TO DISCOVER AND WORK A TARGET-RICH ENVIRONMENT
- MARKETING SMARTER VERSUS HARDER
- THE WADE FACTOR
Additional Breakout Sessions Available:
- HOW TO GET YOUR PLAN STARTED
- RECOGNIZING AND CREATING BENEFITS (VALUE) DELIVERED TO STUDENTS
- 30-SECOND ELEVATOR SPEECH
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Check Out What People Are Saying!
Tools for Schools Presentation Evaluation Results
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